Welcome to INFFTRU
Founded in 2015, INFFTRU embodies the product concept of "simplicity, luxury, and classic." We are a team of young dreamers and experienced clothing artisans. For over 8 years, we have been dedicated to exploring the boundaries of fashion, launching products that balance quality and aesthetics.
Every brand has a muse. INFFTRU's "muse" is the imaginary "heroine" in the paintings of the famous contemporary Chinese painter Wu Guanzhong.
She is a girl in a creamy apricot-colored linen suit sucking on persimmons and teasing her cat in "Everything Goes Well".
She is a short-haired woman in a long trench coat eating ice cream and waiting for her friends on the bank of "Remaining Lotus and New Willow".
She is a career powerhouse in a full-force suit circumspectly busy in "Signs".
She is a traveler in a hoodie carrying a camera in "Qingdao Red House".
Free, romantic and spontaneous.
They are all us, and the story continues.
Design Language
INFFTRU uses the precipitation of western clothing history to show the poetry of oriental painting aesthetics.
INFFTRU absorbs the essence of new fashion trends and retains the pragmatism of timeless classic elegance.
INFFTRU pursues the expressive power of value embodiment and balances the iterative nature of the era of high change.
Brand Philosophy
The core values of INFFTRU are reflected in our slogan: "More timeless than minimalism, more self-expressive than trends."
Our designs aim to elevate life without overshadowing it, presenting styling concepts in a novel and personalized way. This allows every customer to experience and truly appreciate inner and outer beauty. We follow trends closely but do not blindly chase them, viewing fashion from our unique perspective.
Brand Attitude
At INFFTRU, we believe that great design can bring about change. We strive to inspire women to live creatively and richly. We firmly believe that investing in better products is a timeless choice.
By offering refined, sustainable styles that transcend fleeting trends, we empower women to make intentional choices for their wardrobes and their lives. Our mission is to redefine the relationships women have with their clothing, helping them feel confident, elegant and able to take on the world.
Global Community
The concept of the INFFTRU global community was formed in 2022, with the goal of creating a community inspired by body positivity, equality, and love for the planet. We invite everyone to join our community, as you are our top priority. By engaging with us on social media or directly contacting our customer service team, you can learn more about our product designs, fabrics, and collections. Now is the time for INFFTRU!
We want the Earth to feel our love and spirit. At INFFTRU, we are always striving to surpass ourselves. Our design team is dedicated to your continuous satisfaction, and we pursue the highest level of diligence in product quality and operational management. We are committed to responsible sourcing, production, fair trade, and ethical practices throughout our supply chain. We will continue to work tirelessly to bring you higher quality, more tasteful fashion apparel.
Why INFFTRU
Our esteemed users are individuals who pursue the artistry of life, modern but not ostentatious, confident, and focused on inner beauty. Our products are suitable for various occasions, whether it's haute couture or casual vacation styles, showcasing your unique charm.
The INFFTRU team is an excellent international team with rich industry experience and expertise. Our brand leader, Ray, studied under French display master Valerie and has accumulated years of experience in domestic and international clothing enterprises. Our advisory team includes renowned Asian knitwear designer RUKO and famous Italian brand manager Joey Cheung.
INFFTRU's product features are reflected in our pursuit of fit, fabric, craftsmanship, and visuals. Our products are simple, easy to wear, and timeless. We use high-end, luxurious, and classic materials, with meticulous craftsmanship, pattern making, and detailing. The visual effects are grayscale, linear, and minimalist.
Fabric Supply
We use imported fabrics from Japan, Europe, and Korea, with over 60% of our fabrics sourced from Japan, France, and Italy. We insist on using imported fabrics to ensure product quality and environmental standards. We also collaborate with globally renowned fabric factories to develop custom fabrics, ensuring the uniqueness and quality of our products.
Production Resources
Our pattern-making team boasts over 30 years of experience. Led by a workshop supervisor from a top-tier OEM factory, they expertly craft designs that balance style and functionality. Our fully-qualified manufacturing facility uses state-of-the-art equipment to produce a diverse range of clothing products to the highest quality standards.
Quality Assurance
We have an excellent international product development and operations team, an advanced supply chain management system, and a research and design system. Every product undergoes dual quality inspection at the factory and warehouse. We provide excellent after-sales service, ensuring a worry-free experience for our users.
If you have any questions or suggestions, please feel free to contact us via Email：info@infftru-shop.com
Thank you for your interest in INFFTRU. If you have any questions about our brand or products, or need further information, please feel free to contact us!